Spacery 360°
Matterport czy spacer w Google Maps? Co wybrać dla swojego wnętrza
Matterport czy spacer publikowany w Google Maps? Gdzie mieszka spacer, za co płacisz i co wybrać dla lokalu, noclegu albo nieruchomości.
Premium Tour · DSLR + manual HDR Does your venue look better in person than in photos? A cheap 360° scanner will not capture that. Premium will.
Premium 360° Tour
from 890 PLN. As if the guest were inside.
Atmosphere, detail and light decide whether a guest books a table or moves on. A quick tour from a cheap scanner flattens the colors, blows out the windows and loses detail in the dark corners, exactly what you pay for in your decor. The Premium 360° Tour I shoot with a full-frame DSLR: every panorama from 50+ HDR shots, manual color retouching and mixed-lighting correction, so the tour looks as good as the venue in person. The flagship Lokal360 package for premium restaurants, boutique hotels, event venues and luxury showrooms. 150+ delivered 360° tours. I work with companies, venues and private individuals (including cottage and apartment rentals).
50+ photos per panorama (HDR)
Manual retouching for every panorama
20+ Premium projects in the portfolio
150+ 360 tours
What decides Premium quality
Four elements of the Premium Tour
that a quick scanner cannot reproduce.
A guest watches the tour for a few seconds and in that time decides whether your venue looks worth its price. These four things decide whether the tour looks like a studio interior or a cheap scan: each one is hours of manual work on the session and post-production that a quick scanner will not do.
full-frame DSLR + spherical lens
50+ HDR shots per panorama
Every Premium panorama is a merge of 50+ shots from a full-frame DSLR camera with a wide-angle lens, taken at 5-7 different brightness levels (HDR mode). An ordinary single-shot 360° tour loses detail in dark corners and blows out the windows. HDR in Premium preserves detail in both shadows and bright areas.
See the processmanual correction of every panorama
Individual color retouching, exposure matching
Every Premium panorama goes through 2-4 hours of manual post-production. White balance evened out between warm light (LEDs, candles, lamps) and daylight (windows), zone-by-zone saturation correction, detail retouching (a fingerprint on glass, dust on lamps, a misplaced chair). A mobile scanner does this automatically with an algorithm, Premium does it by hand for each venue.
See Masalastaff and guest retouching
Session in an open venue without closing it
The venue is open, staff are working, guests are in the frame. AI digital retouching removes all people from the panorama without traces. The tour looks like the venue before opening, clean, ready, presentable. This takes 1-2 hours of work for every panorama with people in the frame (typically 3-5 panoramas per tour).
MOXO Wola12K-16K resolution per panorama
Detail visible in VR and in print
Premium panoramas are very high resolution (12K, and 16K in the largest projects). The tour looks sharp in VR goggles (Meta Quest, Apple Vision Pro), on large screens in presentations, and even in large-format print. The Express Tour has 8K, which is plenty for Google Maps and mobile, but not enough for VR goggles or print.
CompareSee a 360° tour in action
YOI Ramen Warsaw Powisle,
an original ramen bar, 4.6 from 263 reviews.
An example of a 360° tour in a working venue, a session after closing hours with detail retouching. Correction of warm lighting (lamps above the tables) with spot lighting at the bar. Click play to step inside the venue.
The Premium Tour process step by step
The Premium Tour is not a 30-minute visit with a spherical camera. It is a project broken down into 2-3 working days of work (session + post-production), requiring precise planning and manual retouching of every panorama.
Day 1: Recon + photo session (3-5 hours)
Igor arrives with full gear: a full-frame DSLR camera, a wide-angle fisheye-type lens, a precise tripod with a panorama head, additional LED lighting and soft reflectors for trickier scenes. The first 15-20 minutes are a walkthrough of the venue: we walk through the rooms, plan 5-8 spots for shots to cover the interior without repetition, set the order (from a general view to details) and check the light. Then 30-90 minutes per panorama: 50+ shots at different brightness, each from several directions on the tripod, plus detail shots for retouching.
Day 2: HDR post-production (3-5 hours per panorama)
I assemble each panorama by hand in professional graphics software. I stitch 50+ shots into a full 360° sphere, merge several different brightness levels so detail is preserved both in shadow and in bright areas, correct the colors separately in each part of the venue (a window with daylight has a different tint than the interior with LED lamps), and adjust saturation and contrast. Time spent on a single panorama: 3-5 hours. For an 8-panorama package (Standard), editing alone is 30-40 hours.
Day 2-3: Manual detail retouching (1-3 hours per panorama)
After HDR every panorama gets selective retouching: removing people in the frame (if the session is during opening hours), fixing technical details (a cable visible on the floor, a fingerprint on glass, a misaligned chair, a partially burned candle, dust on lamps). Retouching needs a photographer\'s eye, not an algorithm. For a package with staff in the frame (e.g. an open bar): 1-2 extra hours per panorama.
Day 3: Publishing on Google Maps + your website
I stitch the finished panoramas into a 360° tour the customer moves between rooms through. I publish it on your Google listing in Google Maps via Street View Studio. In the Standard and Max packages I additionally embed the tour on your website, so it does not slow down its loading.
Total time: 5-7 working days from session to publishing
The Premium Tour is ready for preview 48-72 hours after the session (after basic post-production). Full retouching and publishing on Google Maps: 5-7 working days. The Express Tour for comparison: 24 hours from the session to a finished tour on Google Maps, but without manual retouching and at a lower resolution.
Real Premium projects
Four Premium Tour projects from the portfolio,
each shot on a DSLR camera.
Four real Lokal360 projects delivered as Premium Tours (DSLR, manual HDR and retouching): Masala Wroclaw, MOXO Wola, Black Gallery Pub and Volver Krakow. Each one can be verified on the client's Google profile.
Masala Wroclaw · Indian restaurant
25,000views in 2 months
A Premium Tour in an Indian restaurant in Wroclaw. A DSLR session with retouching of candlelight, hanging lamps above the tables, spot lighting at the bar. Result: 25,000 Google profile views in 2 months, a cost of about 6 groszy per view, with no spend on ads.
MOXO Wola Warsaw · event venue
14panoramas
A Premium Tour with 14 panoramas in an event space in Wola. Three rooms, the kitchen, bathrooms and a garden. Three panoramas were used as Meta ad creatives, with better click-through than static photos. Clients book events without an in-person visit.
Black Gallery Pub Krakow · pub
14panoramas
A Premium Tour for a large pub interior in central Krakow. 14 panoramas covering several rooms of different character. A session after the venue's hours with manual detail retouching, DSLR camera with HDR bracketing.
Volver Krakow · tapas bar
10,000views in 2 months
A Mini DSLR Tour (5 panoramas) for a tapas bar in Kazimierz, Krakow, one of the best-known tapas bars in the city. An atmospheric, dense Spanish interior. 10,000 profile views in the first 2 months.
Premium Tour vs Express Tour 24h, when to choose which
The Premium Tour and the Express Tour 24h are two different services for different customers. Premium costs more and takes longer, but the result is at a studio level. Express is faster and cheaper, and the process is simpler.
| Dimension | Premium Tour | Express Tour 24h |
|---|---|---|
| Session gear | Full-frame DSLR + spherical lens | Mobile LiDAR scanner |
| Shots per panorama | 50+ HDR shots | Automatic scan |
| Final resolution | 12K-16K | 8K |
| Manual retouching | Yes, every panorama | Automatic only |
| People-in-frame retouching | Yes, manual | AI auto only |
| Mixed-lighting correction | Full, manual | None |
| Delivery time | 5-7 days | 24h from session |
| Price 8-panorama package | 1 690 PLN | 899 PLN |
| Who it is for | Premium restaurants, fine dining, boutique hotels, luxury event venues, showrooms | Small venues, practices, offices, salons, cafes, clinics, shops |
Premium makes sense when
- The venue is premium-positioned (fine dining, boutique hotel, luxury event venue, premium-brand showroom)
- Atmosphere and interior detail are part of the product (historic decor, original interior design)
- A tour is planned to be used in VR as well (Meta Quest, Apple Vision Pro) or for large-format print
- The venue has difficult lighting (mixed, dark basements, bright windows with strong contrast)
- The session has to happen during opening hours, with staff removed from the frame
- The client expects a 5-7 day process with consultations and revisions
Express makes more sense when
- The venue is typical (cafe, office, clinic, practice, shop) without a specific atmosphere
- Budget is below 1,000 PLN per tour (Express Mini 499 PLN, Standard 899 PLN)
- The deadline is 24h from the session (e.g. an ad campaign launch on Friday)
- The tour will only be published on Google Maps and mobile (8K is enough)
- Small venue (up to 80 m²) with simple lighting (mostly LEDs, few windows)
- The client wants to test the tour effect before investing in Premium
Premium pricing
Three Premium packages,
no subscription.
Every Premium package covers the full process: recon, the DSLR session, HDR post-production, manual retouching, publishing on Google Maps in Google Maps via Street View Studio. Travel across Poland included, VAT invoice.
3 panoramas
Small cafe, practice, boutique
890 PLN net · once
3 Premium panoramas covering the key points of a small venue. Full HDR, manual retouching, publishing on Google Maps within 5-7 days. Ideal for cafes up to 60 m², medical practices, boutiques, small beauty salons.
- 3 panoramas DSLR + HDR
- 50+ photos per panorama
- Manual retouching of each
- Publishing on Google Maps
- Travel across Poland · VAT invoice
Most often chosen
8 panoramas · recommended
Restaurant, bar, salon, office
1 690 PLN net · once
8 Premium panoramas covering the full interior of a restaurant, bar or a larger salon. Main room, bar, terrace, reception, private rooms. The flagship Lokal360 package. Most often chosen by premium hospitality.
- 8 panoramas DSLR + HDR
- Full staff retouching
- Embedding on the website
- Mixed-lighting correction
- Travel across Poland · VAT invoice
15 panoramas · max
Hotel, event venue, showroom
2 990 PLN net · once
15 Premium panoramas for a boutique hotel, event venue, large showroom or medical complex. Reception, lobby, restaurant, 4-6 room types, SPA, conference room. 12K-16K resolution, full premium retouching.
- 15 panoramas DSLR + HDR
- 12K-16K resolution
- Full premium retouching
- Embedding on the website
- Travel across Poland · VAT invoice
Need a faster and cheaper option? See the Express Tour 24h from 499 PLN net, ready on Google Maps within 24 hours of the session.
FAQ
Questions about the Premium Tour
that we hear most often.
01 / 08 Why does the Premium Tour cost more than Express?
Every Premium panorama is 5-7 hours of work in total: 30-90 minutes of DSLR shooting (50+ HDR photos per panorama), 3-5 hours of manual HDR post-production, 1-2 hours of manual detail retouching, plus retouching of people in the frame if the session was during opening hours. Express is an automatic scan in 30 seconds per room + algorithmic post-production. Premium delivers studio quality, Express delivers speed and availability.
02 / 08 Does a Premium Tour make sense for a small cafe?
Usually not. A small cafe of 30-60 m² with LED lamps and simple decor looks good in the Express Tour 24h (from 499 PLN). Premium makes sense when the venue is high-end (an original decor, atmosphere, tricky lighting) or when you want to use the tour in Facebook and Instagram ads and on the website as a moving background at the very top.
03 / 08 How long does the Premium Tour session take at the venue?
For the 3-panorama package: 1-2 hours at the venue. For the 8-panorama package (recommended): 3-4 hours. For the 15-panorama package (Max): 5-6 hours, sometimes split over 2 days. Post-production adds another 5-7 working days after the session.
04 / 08 Can I switch the Express Tour to Premium after the first session?
Yes. You can start with Express 24h (e.g. a test for a new venue), and after 6-12 months add a Premium Tour once the venue takes off and needs better visual quality. The second session is priced 15% lower (recon already done).
05 / 08 In Premium do I get the panorama photos for Facebook ads?
Yes. In the Standard and Max packages you get all the panoramas by email as separate JPG files (a high-quality version and a lighter one for the web). You can use each as a 360° ad on Facebook and Instagram, ads like that get clicked several times more often than regular photos. Details: 360° Panorama in Meta ads.
06 / 08 What publishing guarantee does the Premium Tour give?
A written guarantee of publishing on Google Maps. Google moderates tours after publishing, so I build them to pass moderation: a correctly connected, studio-quality tour linked to your listing. If Google still cuts or rejects a panorama, I rework it at my own cost until it goes through. If the session is interrupted on my side (equipment failure), the date is rescheduled at no extra cost.
07 / 08 Are there packages larger than 15 panoramas?
Yes. For hotels with many rooms, large multi-floor event venues and medical complexes, Lokal360 recommends a custom quote. Each extra Premium panorama beyond 15: 150 PLN net. 20+ panorama packages are delivered across 2-3 days of shooting with longer post-production.
08 / 08 What about the privacy of people in the venue during the session?
People in the frame are removed from Premium panoramas in post-production using AI tools + manual retouching. There are no recognizable faces in the final tour. Nobody has to sign a release. We do this as standard for sessions during opening hours (MOXO, YOI Ramen, Masala).
From the blog
Read on the blog: spacery 360°
Spacery wirtualne Google 360°, co kosztują, jak działają, czy się opłacają i jak nie dać się oszukać.
Spacery 360°
Spacer Premium vs Express 2026, który wybrać
Premium DSLR od 890 zł i 5-7 dni, Express skanerem LiDAR od 499 zł w 24h. Pięć sytuacji, gdy dopłata do Premium ma sens, i kiedy to przepłacanie.
Spacery 360°
Jak Google indeksuje spacery 360° w wynikach Map i Wyszukiwarki 2026
Publikacja w 24h, indeksacja 2-4 tygodnie, pełna widoczność 4-8. Zwykle blokuje nieaktywna wizytówka, nie sam spacer. Jak sprawdzić i co przyspiesza.
Trendy 2026
Panoramy 360 w reklamach Meta 2026, format i wgranie
Panorama od 80 zł trafia jako kreatywa na Facebook i Instagram. Jak wgrać sferyczne JPG do Meta Ads i przykład z MOXO Wola.
KOMPLET STANDARD · BESTSELLER
Or take the whole bundle
in one purchase.
Premium 360° Tour + business website + Google Business Profile + 6 months of map visibility. Komplet Standard 8 950 PLN (saving 1 956 PLN vs buying separately), delivered in 10 working days.
See Komplet Standard →Add to your tour
A tour works best when it has somewhere to lead.
A 360° tour does its job in Google Maps on its own. The full effect comes from pairing it with a company website, embedding the tour on your site and a Google profile. A website ordered together with a tour is 15% cheaper.
-15% bundled with a tour
Company website
5 subpages plus a blog for the tour from Google to lead to. Website plus tour together is 3 561 PLN net instead of 4 189 PLN, you save 628 PLN.
from 2 499 PLN See the website →
Embedding the tour on your site
The tour placed on your website so it does not slow down loading. Guests explore the interior without leaving the site. Included in the Standard and Max packages.
300 PLN Ask about embedding →
Google Business Profile setup
Without a Google profile the tour has nowhere to live. I set up the profile, categories, photos and map so the tour starts gathering views right away.
490 PLN setup See the profile →
From the Premium portfolio
What the Premium Tour gave clients
Two real examples from the Premium portfolio (numbers from clients' Google profiles) plus one model showing the mechanism when a tour is meant to work in VR and in print too.
Masala Indian Restaurant, Wroclaw. An Indian restaurant, a Premium Tour shot on a DSLR camera. The Google profile gathered 25,000 views in 2 months, a cost of about 6 groszy per view, with no spend on ads.
MOXO, Wola, Warsaw. An event space, a Premium Tour of 14 panoramas (3 rooms, kitchen, bathrooms, garden). Three panoramas were used in Facebook and Instagram ads. Click-through was better than with static photos (360° panoramas in Meta ads usually beat static photos by 2-4 times, that is the industry range, not a guarantee). Clients book events without an in-person visit.
When a tour is meant to work in VR and in print too. In premium venues, such as hotels or fine dining, a tour often needs to reach not only Google Maps but also VR goggles (Meta Quest, Apple Vision Pro) and large-format print. With a service like that, Premium usually delivers 12K-16K resolution and manual mixed-lighting retouching that a quick scanner will not do. This describes the mechanism and the quality advantages, without promising specific numbers of views or bookings.
What to avoid
The most common mistakes in 360° tours, which I avoid
- A tour from a cheap 4K 360° scanner for 200 PLN, without HDR. Blurred details (staff faces, product labels, the wood grain), ugly shadows in contrasting lighting (a window plus lamps), flat colors. The client sees the tour and leaves. Lokal360: Premium shot on a full-frame DSLR with HDR bracketing (5-7 exposures per panorama), 8K resolution.
- No HDR in rooms with mixed lighting. Restaurants, hotels and shops have windows plus bulbs plus spotlights. Without HDR bracketing a single exposure blows out the window or blacks out the interior. Lokal360: always HDR plus professional white-balance evening-out in every panorama.
- No retouching of staff and customers. A cheap tour shows staff at work or customers in the frame. A privacy problem plus poor aesthetics. Lokal360: post-production in Photoshop with people removed, retouching of stale elements (empty packaging, stains, cables), retouching of reflections in mirrors.
- Publishing to a third-party Google account. A cheap contractor publishes the tour to their own Google account, the client loses control over the stats and cannot update it. Lokal360: publishing on the client's account, the client has full access to stats and editing.
- A tour done once and for all, with no refresh plan. A venue changes: new decor, a renovation, new services. A tour from 2021 in 2026 is an obstacle, not an asset. Lokal360: a refresh every 2 years at a reduced price (-30%), or a quick single panorama (a coffee corner, a new room) for 290 PLN.
After purchase
What happens next after rolling out the Premium Tour
Week 1: The tour is published in Google Maps via Street View Studio, linked to the client profile, the link is live in the Google Maps listing. I check the stats of the first views and verify that it is embedded correctly on the client's website.
Month 1: Google indexes the tour in the listing. The first 200-500 panorama views per day. The average viewing time of a single panorama is 35-50 seconds. The first ranking signals for the listing in Google Maps.
Month 3: The tour is in the Top 3 listing elements clicked by guests. The profile click-through rises by about 25-40% compared to the state before publishing. Appearing in the top 3 on Google Maps for industry queries thanks to guests viewing the panoramas longer.
Month 6: The tour accounts for 30-50% of clicks in the listing's photo section. A rise in new-guest visits or direct bookings of about 25-35%. The first reviews mentioning "it looked exactly like the tour, great atmosphere".
What happens after that? After a renovation or a change of decor, a refresh at a -30% price. Adding a single panorama (a new room, a VIP corner) for 290 PLN with no new session. Tour stats once a quarter as a report to your email inbox (if the Care Package is active).
IB
Order the Premium Tour
Leave your number, I will call back with a free Google profile audit and a Premium package quote for your venue. A 30-minute call, no commitments.
Leave your number, I will call back usually within a few hours: